As President and CEO Sheldon Wiseman is the driving force behind Amberwood Entertainment. With a degree in law from University of Toronto and over 30 years in the industry, Sheldon has extensive knowledge of all facets of the television industry. Known as an animation pioneer, Sheldon is a recipient of numerous awards including Cable Ace, Gemini and Alliance for Children and Television. He has Executive Produced numerous productions, including The Raccoons, The Nutcracker Prince, For Better Or For Worse, Flash Gordon, Legends Of The Land, Katie & Orbie, The Secret World of Benjamin Bear, Rollbots, The Snow Queen and Rob the Robot. His total combined production budgets exceed $300 million. Sheldon is also a member of the Academy of Canadian Cinema and Television, the CMPA and is a past member of the Board of Directors of the Ontario Media Development Corporation.
Sheldon lives in Ottawa with his wife of 45 years. They have five grandchildren, the eldest of whom is four and a half.